Mastering the Art of Authorship: From Concept to Bestseller with Ben Cena
Inspired Choice Today
Authentic Stories, Surprising Lessons, and Practical Takeaways for Business Starters with your Host Caroline Biesalski, Inspired Choice Coach, empowering you to make impactful choices for both your personal and professional life.
Caroline Biesalski
PodcastAI
PodcastAI

Mastering the Art of Authorship: From Concept to Bestseller with Ben Cena

S9 E32 • Nov 26, 2024 • 29 mins

Caroline Biesalski engages with Ben Cena, delving into his journey of authorship and the essential elements of crafting the perfect book, including setting goals, selecting titles, and designing covers. They explore the differences between fiction and nonfiction and their impact on a book's success. Ben shares a client case study, illustrating the journey from concept to bestseller. The episode wraps up with information on how to connect with Ben Cena for further insights.

Key Points

  • Implementation of information is key to transforming knowledge into wisdom.
  • Publishing a book can significantly boost your credibility and authority in a specific field.
  • Understanding your goals and target audience is crucial before deciding to publish a book, whether in fiction or nonfiction.

Meet Ben Cena

London, UK



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