Mastering the Art of Authorship: From Concept to Bestseller with Ben Cena

Caroline Biesalski engages with Ben Cena, delving into his journey of authorship and the essential elements of crafting the perfect book, including setting goals, selecting titles, and designing covers. They explore the differences between fiction and nonfiction and their impact on a book's success. Ben shares a client case study, illustrating the journey from concept to bestseller. The episode wraps up with information on how to connect with Ben Cena for further insights.