The Inspired Choice
Authentic Stories, Surprising Lessons, and Practical Takeaways for Business Starters empowering you to make impactful choices for both your personal and professional life.
Simplifying Marketing for Small Businesses with Leslie Smith
Caroline Biesalski welcomes Leslie Smith to "Inspired Choice Today," diving into Leslie's journey of inspiration and early successes in business. They explore Leslie's straightforward approach and how it benefits her clients. The conversation highlights Leslie's book on simplifying marketing language and addresses marketing challenges faced by small businesses and nonprofits. Leslie offers insights into assisting with nonprofit setups and shares valuable resources. A sponsor segment offers a free press release download.
Key Points
- Turning complex marketing concepts into simple, actionable steps can empower small businesses and nonprofits to confidently promote themselves without feeling overwhelmed.
- Understanding and utilizing basic marketing tools, such as writing press releases and crafting strategic marketing plans, are essential for gaining visibility and validation from external sources.
- Hiring knowledgeable marketing professionals or consultants, rather than relying solely on inexperienced interns, can significantly improve the effectiveness and consistency of a business's or nonprofit's promotional efforts.
Chapters
| 0:25 | |
| 2:08 | |
| 4:10 | |
| 6:09 | |
| 7:21 | |
| 9:07 | |
| 13:14 |
Transcript
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