Harnessing Emotional Storytelling: Tim Kalinowski on Effective Brand Marketing

Caroline Biesalski introduces Tim Kalinowski to discuss the significance of emotional connection in marketing. Tim delves into brand storytelling, highlighting Gustaf Freitag's pyramid and the role of emotional storytelling in brand marketing. They examine a case study on selling through emotional connection and explore strategies for crafting a brand narrative that enhances ROI. The conversation covers expanding market share via storytelling, presenting theoretical ads, and offering actionable insights. Tim shares advice for smaller businesses and emphasizes the importance of customer feedback. The episode concludes with closing remarks and a special offer for listeners.

Speakers

AI Chat

Timothy Kalinowski

Guest • 71%

Caroline Biesalski

Host • 6%

Caroline Biesalski

Host • 23%

Chapters

0:00	Introduction and the importance of emotional connection in marketing
1:18	Guest introduction: Tim Kalinowski
1:35	Brand storytelling and Gustaf Freitag's pyramid
4:12	Emotional storytelling in brand marketing
6:59	Case study: Selling with emotional connection
9:02	Strategies for brand narrative and ROI
11:37	Expanding market share through storytelling
14:35	Theoretical ads and actionable insights
17:11	Connecting with Tim Kalinowski and Lore
17:50	Tim's insights for smaller businesses
19:54	Final thoughts on business goals and customer feedback
21:06	Closing remarks and special offer

Transcript

Clip

Loading transcript...