The Inspired Choice
Authentic Stories, Surprising Lessons, and Practical Takeaways for Business Starters empowering you to make impactful choices for both your personal and professional life.
Marketing Mastery: Jen Esparza's Strategies for Nonprofits and Small Businesses
Caroline Biesalski welcomes guest Jen Esparza, diving into effective marketing strategies for nonprofits and small businesses. The conversation explores the similarities and differences between marketing for these sectors, offering valuable insights for listeners. Jen shares her passions and current projects, highlighting her unique approach. The episode includes an inspiring client success story, showcasing the impact of Jen's work. As the episode draws to a close, listeners receive thoughtful recommendations and advice from Jen, providing practical takeaways for anyone interested in enhancing their marketing efforts in the nonprofit or small business arena.
Key Points
- Consistency in social media engagement can significantly revive and grow a stagnant following, as demonstrated by Jen's success with a nonprofit client.
- Building and utilizing an email list is a highly effective, low-cost marketing strategy for small businesses and nonprofits to maintain visibility and engagement with their audience.
- Nonprofits face unique marketing challenges due to their reliance on grants and volunteers, requiring flexible and simple marketing strategies to ensure continued outreach and support.
Meet Jen Esparza Greater Sacramento, CA, USA
- Website: https://thejenadvantage.com/
- LinkedIn: https://www.linkedin.com/in/jen-esparza-17823b29/
Chapters
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Transcript
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