The Inspired Choice
Authentic Stories, Surprising Lessons, and Practical Takeaways for Business Starters empowering you to make impactful choices for both your personal and professional life.
Strategic Marketing Insights and Branding Essentials with Angelo Ponzi
Caroline Biesalski and Angelo Ponzi explore the significance of strategic marketing, starting with common marketing mistakes and their solutions. They discuss how businesses can differentiate themselves and the importance of adapting business plans to market changes. Angelo shares insights on leveraging data for growth and highlights often overlooked branding strategies. The conversation includes Angelo's contact information and a glimpse into his future projects. Angelo offers final advice for listeners, wrapping up the episode with practical insights and strategies for business starters looking to make impactful choices.
Key Points
- Treat marketing as an investment rather than an expense to ensure long-term growth and resilience, even during economic downturns.
- Use data-driven insights from tools like Google Analytics to understand customer behavior and adjust your strategies accordingly, focusing efforts where they yield the best results.
- Regularly step back from day-to-day operations to strategically plan and adapt to market changes, ensuring alignment with long-term business goals.
Chapters
| 0:00 | |
| 2:09 | |
| 7:03 | |
| 9:10 | |
| 11:28 | |
| 15:01 | |
| 18:06 | |
| 22:31 |
Transcript
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