The Inspired Choice
Authentic Stories, Surprising Lessons, and Practical Takeaways for Business Starters empowering you to make impactful choices for both your personal and professional life.
Empowering PR and Advocacy: Insights with Liana Zavo
Caroline Biesalski begins by highlighting the growing importance of video content in today's business landscape, setting the stage for an insightful conversation with Liana Zavo. Liana shares her journey into the business world, drawing inspiration from her early experiences. They delve into the challenges of storytelling and branding within public relations, emphasizing the significance of authenticity. The discussion expands to include the concepts of frequency, vibration, and advocacy in business practices. Liana also shares her involvement in nonprofit work and provides her contact information. The episode wraps up with a focus on mentorship, coaching, and Liana's future goals.
Key Points
- Video content is essential for aspiring entrepreneurs and founders to attract and engage their audience effectively.
- Authentic storytelling and media exposure are powerful tools for elevating a brand and connecting with an audience on an emotional level.
- Mentorship and authentic communication play a crucial role in empowering women in business and driving meaningful change.
Chapters
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Transcript
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