Transforming B2B Sales: Ray Hartjen on Transparency, Digital Strategies, and Buyer Experiences

Caroline Biesalski chats with Ray Hartjen, writer and musician, about the evolving B2B marketing scene, focusing on transparent pricing. They discuss the shift to digital-first strategies, driven by changing buyer demographics and self-service options. Key topics include the importance of peer reviews, transparent pricing, and overcoming challenges. Ray shares insights on applying B2C lessons to enhance B2B experiences and the role of gated content in lead generation. The episode highlights the need for expertise and a content strategy in B2B marketing, ending with final thoughts and a call to action, emphasizing a beginner's mindset.