Maximizing Customer Reach and Brand Salience with Richard Levy

Caroline Biesalski introduces Richard Levy, discussing the importance of effectively reaching customers in today's market. They explore Caroline's perspective on the evolution of marketing and how consumer behavior has transformed over time, with insights from Richard. The conversation highlights the significance of brand salience in maintaining a competitive edge. Richard shares advice on competitive strategies and provides information on how listeners can connect with him. He also discusses his personal goals and suggests a book for further reading. The episode wraps up with closing remarks and an offer for a breakthrough session.